banners countdowns
Choose a storefront banner
Learn how to choose a storefront banner with a safe Juniper & Trail example, shopper impact, options, and recovery checks. Use Announcement for one stable message, Free shipping for a clearly qualified shipping offer, Rotating for multiple timed messages, Conveyor for a repeated moving strip, and Countdown for schedule-bound urgency.
Before you begin
- Enable the Badgy theme app embed
- Write concise campaign copy and a valid destination
- Plan mobile and desktop evidence
Keep the campaign in Draft while you verify the configuration. Use a private storefront window where the guide changes shopper-facing behavior.
Step-by-step setup

Preview the static, alternating, carousel, conveyor, and countdown templates.
Choose a template with the matching Use button to start a banner.
Search created banners and review their type, usage, and last-modified date.
Edit, duplicate, or delete a saved banner from the actions column.
- Open Banners and choose Create banner, or open Theme in a campaign.
- Choose Announcement, Free shipping, Rotating announcement, Conveyor, or Countdown; cart-progress free shipping is not a published choice.
- Configure type-specific content/behavior.
- Complete shared background, typography, link/button, placement, targeting, visibility, and translation controls.
- Preview desktop/mobile and save or attach to a draft.
Use Announcement for one stable message, Free shipping for a clearly qualified shipping offer, Rotating for multiple timed messages, Conveyor for a repeated moving strip, and Countdown for schedule-bound urgency.
Juniper & Trail example
Juniper & Trail uses choose a storefront banner for its Weekend Trail Kit offer. Copy is tested at desktop and mobile widths on an included home page and a direct product page. The documentation fixture uses realistic products, inventory states, variants, collections, and protected exclusions so the preview exercises the same decisions as a merchant catalog.
What shoppers will see

Confirm the campaign announcement and Shop call to action at the top of the store.
Check the badge and adjusted pricing on an eligible product card.
Compare another product card to verify consistent campaign treatment.

Confirm the campaign announcement and Shop call to action fit the mobile header.
Check that the badge remains readable on the mobile product card.
Scroll through additional products to verify the collection layout stays usable.
The banner renders only on eligible pages while its campaign and visibility rules allow it; the mobile layout may stack content that is inline on desktop. Check the relevant result from product through cart where applicable. For shopper-facing work, compare desktop and mobile and verify both an eligible and an ineligible item.
Common mistakes and troubleshooting
- Acting on the wrong shop. Confirm the Shopify store and campaign before following Choose a storefront banner.
- Trusting a stale preview. Refresh after catalog, schedule, discount, theme, locale, or market changes.
- Repeating a background command. Read status and History first; retry only when Badgy presents a recoverable failure.
- Checking only one viewport. Verify desktop and mobile in a private storefront window.
If the status reports revoked authorization, reconnect Shopify before retrying. If the result still differs from the preview, preserve the campaign ID and approximate time, then open support from this identified shop. Never send customer data, access tokens, or full catalog exports in feedback.
Related guides
Options reference
| Option | Use it when | Consequence | | --- | --- | --- | | Announcement | One static message | Most stable reading | | Free shipping | Qualified shipping copy | Merchant states threshold | | Rotating | Timed message sequence | Transition/autoplay controls | | Conveyor | Continuous item strip | Direction/speed controls | | Countdown | Schedule-bound timer | Boundary behaviors required |
Badgy behavior in this guide is reviewed against the repository's shipped UI, service rules, and feature design documents. Shopify-owned theme, Markets, Flow, billing, and discount behavior can also depend on the store's Shopify configuration; consult the Shopify Help Center for that platform configuration.