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Target banner pages
Learn how to target banner pages with a safe Juniper & Trail example, shopper impact, options, and recovery checks. Page targeting controls where the banner is eligible to render. Test an included page, an excluded page, and a direct product URL before launch.
Before you begin
- Enable the Badgy theme app embed
- Write concise campaign copy and a valid destination
- Plan mobile and desktop evidence
Keep the campaign in Draft while you verify the configuration. Use a private storefront window where the guide changes shopper-facing behavior.
Step-by-step setup

Switch between banner design and storefront placement controls.
Set the background style, color, opacity, and optional image.
Enter and format banner content, text color, and responsive size.
Inspect the live banner preview at desktop or mobile width.
Save the banner after its preview and placement are verified.
- Open page targeting and choose the page mode.
- Select Home, Collection, Product, Cart, and/or Blog surfaces as appropriate.
- When using specific URLs, enter only valid storefront paths/URLs intended for the shop.
- Save and test one included and one excluded URL for every selected page family.
- Repeat in relevant market domains/locales and a private browser window.
Page targeting controls where the banner is eligible to render. Test an included page, an excluded page, and a direct product URL before launch.
Juniper & Trail example
Juniper & Trail uses target banner pages for its Weekend Trail Kit offer. Copy is tested at desktop and mobile widths on an included home page and a direct product page. The documentation fixture uses realistic products, inventory states, variants, collections, and protected exclusions so the preview exercises the same decisions as a merchant catalog.
What shoppers will see

Confirm the campaign announcement and Shop call to action at the top of the store.
Check the badge and adjusted pricing on an eligible product card.
Compare another product card to verify consistent campaign treatment.

Confirm the campaign announcement and Shop call to action fit the mobile header.
Check that the badge remains readable on the mobile product card.
Scroll through additional products to verify the collection layout stays usable.
The banner renders only on eligible pages while its campaign and visibility rules allow it; the mobile layout may stack content that is inline on desktop. Check the relevant result from product through cart where applicable. For shopper-facing work, compare desktop and mobile and verify both an eligible and an ineligible item.
Common mistakes and troubleshooting
- Acting on the wrong shop. Confirm the Shopify store and campaign before following Target banner pages.
- Trusting a stale preview. Refresh after catalog, schedule, discount, theme, locale, or market changes.
- Repeating a background command. Read status and History first; retry only when Badgy presents a recoverable failure.
- Checking only one viewport. Verify desktop and mobile in a private storefront window.
If the status reports revoked authorization, reconnect Shopify before retrying. If the result still differs from the preview, preserve the campaign ID and approximate time, then open support from this identified shop. Never send customer data, access tokens, or full catalog exports in feedback.
Related guides
Options reference
| Option | Use it when | Consequence | | --- | --- | --- | | Page types | Broad Home/Collection/Product/Cart/Blog eligibility | Applies across matching pages | | Specific URLs | Narrow exact destinations | Maintain when handles change | | Excluded page test | Prove targeting boundary | Banner must not render |
Badgy behavior in this guide is reviewed against the repository's shipped UI, service rules, and feature design documents. Shopify-owned theme, Markets, Flow, billing, and discount behavior can also depend on the store's Shopify configuration; consult the Shopify Help Center for that platform configuration.