scheduling recurrence
Run an open-ended campaign
Learn how to run an open-ended campaign with a safe Juniper & Trail example, shopper impact, options, and recovery checks. Open-ended uses a scheduled or immediate apply with Manual revert. It has no automatic end, so assign an owner to stop it.
Before you begin
- Confirm the shop timezone displayed in Basics
- Choose when the offer applies
- Choose automatic or manual revert
Keep the campaign in Draft while you verify the configuration. Use a private storefront window where the guide changes shopper-facing behavior.
Step-by-step setup

Name and describe the campaign so teammates can identify its purpose.
Choose whether the campaign runs once or repeats on a schedule.
Set when the campaign should begin.
Choose whether the campaign ends automatically or stays open.
Save the basics and continue to the next wizard step.
- Choose One-time campaign.
- Choose Right away or At a scheduled time under Applies.
- Choose Manually under Reverts; no end date is submitted.
- Assign a campaign owner and document the intended stop condition.
- Launch or schedule, then use the normal end control when the promotion should fully revert.
Open-ended uses a scheduled or immediate apply with Manual revert. It has no automatic end, so assign an owner to stop it.
Juniper & Trail example
Juniper & Trail applies run an open-ended campaign to a weekend promotion in the shop timezone. An owner checks the resolved start and revert instants before launch. The documentation fixture uses realistic products, inventory states, variants, collections, and protected exclusions so the preview exercises the same decisions as a merchant catalog.
What shoppers will see
The offer is visible only after activation finishes and remains eligible until the configured revert or a manual stop. Check the relevant result from product through cart where applicable. For shopper-facing work, compare desktop and mobile and verify both an eligible and an ineligible item.
Common mistakes and troubleshooting
- Acting on the wrong shop. Confirm the Shopify store and campaign before following Run an open-ended campaign.
- Trusting a stale preview. Refresh after catalog, schedule, discount, theme, locale, or market changes.
- Repeating a background command. Read status and History first; retry only when Badgy presents a recoverable failure.
- Skipping the consequence check. Confirm what changes for shoppers and what the end or restore path will do.
If the status reports revoked authorization, reconnect Shopify before retrying. If the result still differs from the preview, preserve the campaign ID and approximate time, then open support from this identified shop. Never send customer data, access tokens, or full catalog exports in feedback.
Related guides
Options reference
| Option | Use it when | Consequence | | --- | --- | --- | | Apply right away | Open-ended campaign starts now | Monitor activation | | Scheduled apply | Open-ended campaign starts later | Start timestamp required | | Manual revert | No automatic end | Owner must stop and verify |
Badgy behavior in this guide is reviewed against the repository's shipped UI, service rules, and feature design documents. Shopify-owned theme, Markets, Flow, billing, and discount behavior can also depend on the store's Shopify configuration; consult the Shopify Help Center for that platform configuration.